Weixin Official Account allows individuals or organizations to publish content. It helps brands gather followers, share targeted content, push marketing and service notifications and redirect followers to their website and e-commerce platforms.
As of February 2021, Weixin has recorded more than 20 million Official Accounts.
There are two types of Official Accounts:
Subscription accounts
Subscription accounts provide a new way for brands or individuals to publish content and establish a more effective model of readership management and communication.
Service accounts
Businesses can use service accounts to enhance professional tools for user management and providing customer services.
